About Us
We Built 360SmartData to Help Businesses Build a Predictable Lead Engine
The team behind 360SmartData spent decades working inside and alongside marketing agencies, watching clients spend heavily to drive traffic that disappeared without a trace. The data and AI tools to solve that problem existed — but they were expensive, fragmented, and out of reach for most businesses. We built 360SmartData to change that: a single platform that identifies, models, scores, and activates audiences for businesses that don't have a data science team but need data science-grade results.
Our Mission
360SmartData's mission is straightforward: give growth-focused businesses and
agencies access to the same quality of audience intelligence, identity data, and
AI-powered targeting that enterprise brands with eight-figure budgets have been
using for years. Not a platform dependency — a first-party data asset you own. Not broader reach — a more precise lead engine that compounds over time.
Our Approach
James Okafor
Founder & CEO
28 years in enterprise data consulting at McKinsey and Deloitte. Founded DataEdge in 2015 to bring powerful analytics to mid-sized businesses.
Marcus Delgado
Chief Technology Officer
PhD in Computer Science from Stanford with 20 years building AI platforms at IBM and Google. Leads all engineering and platform architecture at DataEdge.
Ryan Carter
VP of Client Success
15 years managing enterprise accounts at Oracle and SAP. Known for smooth client onboarding and maintains a 96% retention rate across all accounts.
Daniel Park
Director of Business Development
Closed $60M+ in enterprise deals across SaaS and fintech industries at Palantir and Salesforce. Drives new market expansion and C-suite partnerships at DataEdge.
Ethan Brooks
Head of Growth & Strategy
12 years in B2B marketing and product positioning at HubSpot and Gartner. Leads go-to-market strategy and global brand growth at DataEdge.
Meet the Team
What We Believe
Data ownership matters
Your customer relationships should live in your systems, not someone else's platform.
Timing beats volume
Reaching the right person at the right moment outperforms blasting a larger list every time.
Transparency builds trust
We show you exactly what data we're using, how it was sourced, and what it delivers.
Results are the only metric
We measure success by your revenue outcomes — not our platform's activity metrics.