Real Estate
Turn anonymous real estate website visitors into named leads
Whether you’re a brokerage, a buyer’s agent team, or a PropTech marketer — most of the people researching your listings never fill out a form. 360SmartData identifies up to 40% of them by name and email so you can follow up before they call the competition.
capability
Geo-targeting capability
Our geo-targeting capability is particularly powerful for real estate: target consumers in specific neighborhoods, near new development sites, or within defined school districts. Layer intent signals to find buyers actively researching properties in your market right now, and activate identified audiences directly to Facebook Lead Ads, Google Display, or your CRM follow-up sequences.
Use cases
What You Can Do with
360SmartData
Identify visiting your site who haven't yet requested a home valuation — and follow up before they contact a competitor.
Build a lookalike audience from your closed buyer database and activate it for a new listing's advertising campaign.
Geo-target consumers within a specific subdivision or zip code who are showing in-market real estate intent signals.
Get Your Real Estate
Lead-Gen Assessment
Team Use Cases
Three ways real estate teams use 360SmartData
USE CASE 01
Identify listing-page visitors
Match anonymous traffic on your listing detail pages to a name, email, and household profile. Push hot leads into your CRM and trigger a same-day follow-up sequence.
USE CASE 02
Build buyer audiences from past closings
Upload your closed buyer list. We’ll build a lookalike audience and push it to Meta and Google so your next listing campaign reaches buyers who actually convert.
USE CASE 03
Surface in-market movers before they list
Track intent signals across home valuation tools, mortgage calculators, and competitor sites. Get a weekly list of homeowners actively researching a move in your trade area.
First 15 Days
What you’ll see in your first 15 days
Up to 40%
Of anonymous listing-page visitors identified
3-5x Growth
List growth from gated home valuation tools
Real-Time
Average response time reduced from days to minutes via CRM routing
Geo-Scoped
A net-new prospect list scoped to your service area
Stop losing buyers to faster competitors
Get a free 15-day visitor report for your real estate site — no contract, no credit card.
Benchmark Report
The 2026 Real Estate Lead-Gen Benchmark Report
Anonymous visitor identification rates, average lead recovery lift, ICP attributes for real estate buyers and sellers, and three case study snapshots.
faqs
Real estate lead-gen FAQ
Both. Solo agents and small teams typically see fastest ROI because the lead volume is more manageable to action.
No. We identify visitors based on your site traffic — not MLS data. IDX feeds and listing data stay untouched.
First name, last name, business email when available, household location, and intent topic. You’ll get a sample report during your assessment.
Yes. All identification is based on consented data partnerships. We’re CCPA and GDPR aligned.
Ready to identify the buyers you’re
already losing?
Get your free real estate lead-gen assessment — written, customized,
and delivered in 5 business days.