Automotive
Identify In-Market Car Buyers Before They Walk Into a Competitor's Showroom
Automotive dealers run significant digital advertising spend to drive website traffic — and most of that traffic leaves without converting. 360SmartData's visitor identification resolves those anonymous sessions into verified buyer profiles, giving your sales team a follow-up list of identified prospects who were already on your inventory pages.
capability
Geo-targeting capability
Geo-targeting enables competitive conquesting at scale: build audiences from consumers who have visited a competing dealer location, layer in intent signals for consumers researching specific makes and models, and activate those audience across your display, social, and email campaigns. The result is more pipeline from your existing ad spend — without increasing your budget.
Use cases
What You Can Do with
360SmartData
Identify shoppers who visited your VDP (vehicle detail pages) but didn’t submit a lead form.
Conquer competitor dealership traffic by targeting consumers who visited their location in the last 30 days.
Run model-specific campaigns to in-market buyers actively researching the exact vehicles in your inventory.