Campaign Activation

Your Data, Activated Directly in the Platforms You Already Use

Identified audiences and intent data pushed straight to your ad platforms, CRM, and marketing automation — no manual exports.

What it does:

The value of identified visitors and lookalike audiences is zero if the data stays in a dashboard. 360SmartData's campaign activation layer connects directly
to your existing marketing stack — ad platforms, email tools, CRMs, and marketing automation systems — so your intelligence translates immediately into running campaigns. Professional and Enterprise plans also include MCP Gateway access, which connects your 360SmartData data to generative AI tools like Claude and ChatGPT for conversational campaign building and audience analysis.

How it works:

How It Works
01
Connect your ad platforms
Connect your ad platforms, CRM, or marketing automation via native integration or API
02
Define activation rules
Define activation rules — which audiences go where, on what schedule
03
Continuously pushed to live campaigns
Your identified and scored audiences are continuously pushed to live campaigns, refreshing on your cadence

See How Activation Works
with Your Stack

We'll map your current tech stack against 360SmartData's activation
connectors and show you a workflow specific to your setup.

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